![]() ![]() Talented musicians who sign to a major are a huge deal now. The entire ecosystem of labels and publishers has come into question, as young artists are asking why they should sign to a label. Music professionals used to be focused on monetizing this island and that alone, but now younger artists are looking outside and considering their options. Watching BTS take the world by storm, Japanese artists began to expand their ambitions, and the industry has had to respond. Are you entertained? If so, that’s all you care about as a fan. The most important factor is entertainment. Korean artists and producers were able to prove that an Asian person who doesn’t know English or even have perfect pronunciation can top charts and win a Grammy. ![]() But these young Korean stars didn’t initially feel a need to sing in English instead their fans learned Korean. Before, everyone assumed you had to change for export, to sing in English, to adjust your look and feel. Korea opened their eyes.īTS, BLACKPINK, and other K-pop groups set a precedent and demonstrated what’s possible. BTS broke the world charts and now everyone’s looking outside of Japan. One of the biggest sources of change came not from our market, but from South Korea. I’ve worked for years in the Japanese market as a producer and have watched things change firsthand. In Japan, we’ve witnessed a huge change in the incentive structure. Together, these dynamics are leading to new career paths and new sounds. This means that new markets are opening up to creators in the United States and that, simultaneously, Asian artists are rethinking their whole approach to the business. NON & ASIAN KUNG-FU GENERATION Collab on New Song 'Beautiful Stars': See the Video ![]()
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